How to make a product demo video people actually want to watch

1. Write a short script

Aim for 60 to 120 seconds. Anything that doesn't help viewers understand that workflow can go.

• One sentence about the problem your product solves.
• A walkthrough of a single workflow, from start to finish.
• The result, followed by the call to action (free trial, sign-up, contact).

2. Prepare your screen

• Use a demo account with realistic, anonymized data.
• Turn off notifications and hide unnecessary tabs and bookmarks.
• Scale up the interface if needed: many people watch videos on their phones.
• Plan to blur any sensitive data that stays on screen.

3. Record without stress

Talk as if you were explaining it to a coworker, at a calm pace. Move your mouse slowly and pause briefly after each important click: that's where Clarcut's automatic zooms will land. If you stumble, no big deal, you'll cut it later.

4. Polish the video

• Zooms on clicks to guide the viewer's eye (automatic in Clarcut).
• A clean background and frame for a professional look.
• Subtitles: a large share of videos on social media are watched with the sound off.
• Sped-up typing sections to keep the pace.

5. Export for every channel

16:9 for your website and YouTube, vertical 9:16 for Stories and Reels, square or 4:5 for LinkedIn. In Clarcut, the framing adapts to the format you pick, with no need to re-record.

Frequently asked questions